Prepared for Brenda Anton

Your Audience Is Ready. Your Infrastructure Is Not.

A full growth system built specifically for Thrive. Offer blueprint, VSL funnel, email sequence, and ad scripts. All from research. All ready to use.

5 Deliverables
40+ Sources Analyzed
13 Programs Reviewed
3 Ad Scripts
5 Emails Written

Why We Reached Out to You

409,000 Instagram followers. 128,000 YouTube subscribers. 8.6 million total views. 99% satisfaction across 143 reviews. Top 5% creator on Solin.

You have done the hard part. You built the audience and proved your programs work. What is missing is the infrastructure to capture and monetize that audience beyond $45-75 programs.

No email list. No high-ticket offer. No funnel. No paid acquisition. Every dollar runs through Solin, where you do not own the customer data. That is a fixable problem. We built the fix.

Want to walk through this together?

15 minutes. I will show you how each piece connects and how we would build it.

Book a Call
Or email me directly: colin.d@crdmarketing.com

Your Growth Package

5 deliverables built from research. Click each one to see the full breakdown.

Click each deliverable below to expand and see the full breakdown

Deliverable 1: Bottleneck Analysis & Growth Roadmap

Strategy +

Your Current Funnel

Instagram (409K) / YouTube (128K) / TikTok ↓ Linktree ↓ Solin Program Page ($45-$75) ↓ Checkout (Solin owns this) ↓ Customer (Solin owns this data too)

Every dollar you make follows this path. And at every stage, revenue leaks out.

Leak 1: No Email Capture

Someone watches your YouTube video, visits your Linktree, browses your Solin page, decides "maybe later," and leaves. You have no way to follow up. They are gone.

With 409K Instagram followers and 128K YouTube subscribers generating 40,000-65,000 views per video, thousands of people pass through your content daily with no mechanism for you to reach them again.

Leak 2: One Price Point

Your most expensive product is $179.99/year. Every person who would pay $997 or $2,997 for direct coaching from you is buying the same $25/month subscription as someone who just wants workout PDFs. You are leaving the top of your market completely unserved.

Leak 3: Platform Dependency

Solin owns your checkout. Solin owns your customer email list. Solin's pixel (330793878378588) runs on your program pages, not yours. If Solin raises their cut, changes their algorithm, or shuts down their creator program, your revenue disappears overnight. You have no backup.

Leak 4: Zero Paid Acquisition

No Facebook pixel on thrivewithus.store. No ads in the Meta Ad Library. No Hyros, no TripleWhale, no CAPI. Your growth is 100% organic. That is impressive. It also means you are working harder than you need to. Every competitor at your audience size is compounding their organic reach with paid ads. You are not.

Leak 5: Wasted Owned Property

thrivewithus.store has Stripe payments ready, a professional design, and a free calorie calculator that gets traffic. But it has one product (a $39.99 PDF) and no email capture. Your own website is a placeholder while Solin captures all the value.

What This Actually Costs You

Email list value: If just 3% of your Instagram followers joined an email list, that is 12,270 subscribers. At $1-2 per subscriber per month (industry standard for fitness), that is $12,000-$24,000/month you are not capturing. Right now that number is $0.

High-ticket gap: If 0.5% of your audience (about 2,000 people) would pay $997 for a premium coaching program, that is $1.9M in potential revenue sitting in your audience right now. You are serving them at $45-75.

Paid acquisition multiplier: Running $50/day in ads ($1,500/month) with a proper funnel behind it would add a second revenue channel. At a 3x ROAS (conservative for fitness), that is $4,500/month in new revenue from paid alone.

The Growth Roadmap (Priority Order)

  1. Build the high-ticket offer. Premium coaching at $997-$2,997. Your audience already trusts you. 143 reviews at 99% satisfaction proves you get results.
  2. Build the funnel. VSL landing page on thrivewithus.store. Application form. Calendly booking. Strategy calls.
  3. Build the email system. Lead magnet tied to your calorie calculator. 5-email welcome sequence warming subscribers toward the high-ticket offer.
  4. Turn on paid acquisition. Install Facebook pixel. Run 3 ad creatives to the VSL page. Start at $50/day, scale based on results.

Each step builds on the one before it. Skip to step 4 without step 1, and you are just paying for traffic with nowhere to send it.

Deliverable 2: High-Ticket Offer Blueprint + Sales Page Copy

Offer +

The Offer: Thrive Elite Coaching

A 12-week premium coaching program for women who have been following your content, done your challenges, and are ready for direct access to you.

This is not another $60 challenge. This is the program for the women in your audience who comment "I wish I could train with you" and "do you do 1-on-1 coaching?" on every video.

ComponentDetails
Duration12 weeks
Price$1,497 (or 3 payments of $547)
Capacity20 women per cohort
FormatWeekly group coaching + custom programming + direct access

What Is Included

  1. Custom training programming updated weekly based on progress check-ins (not the same program for everyone)
  2. Weekly live coaching calls (60 min) where you answer questions, review form, adjust nutrition
  3. Private community (on a platform you own) with daily check-ins
  4. Macro-optimized nutrition plan personalized to each member's goals
  5. Direct voice/text access to you for questions between calls
  6. Transformation tracking with progress photos, measurements, and milestone celebrations
  7. Post-program maintenance plan so results stick after the 12 weeks

Guarantee

"Complete all 12 weeks, show up to every call, follow the programming, and if you don't see a visible transformation, I'll refund your investment in full and let you keep everything."

Why This Price Works

Your $60 challenges already sell. Your audience trusts you. 143 reviews at 99% satisfaction proves you get results. The women willing to pay $1,497 are the ones who have already done 2-3 of your challenges and want more. You are not competing with your $60 programs. You are serving a different segment of the same audience.

Sales Page Copy (Ready to Deploy on thrivewithus.store)

Headline
"You've Done the Challenges. You've Built the Habit. Now Let's Build the Body You've Been Working Toward."
Subhead
12 weeks of direct coaching with me. Custom programming. Weekly calls. A group of 20 women who are done guessing and ready to go all in.
Opening Copy

You have done my 4-week challenges. You have followed along on YouTube. You have built the habit of showing up.

And you have hit a wall.

Not because you are not working hard. You are. Not because the programs are bad. They work.

But there is a difference between following a general program and having someone build one specifically for you. Someone who sees your check-ins, adjusts your macros when your body adapts, and tells you exactly what to change when progress stalls.

That is what Thrive Elite is.

"What You Get" Section Copy

Your own programming. Not a template. Not a one-size PDF. Every week, I look at your check-ins, your progress photos, and your numbers. Then I adjust your training and nutrition for the next week. What you do in week 6 is based on what happened in weeks 1-5.

Weekly live calls. Every week, we get on a call together. All 20 of us. You ask anything. Form checks. Nutrition questions. "Should I deload?" "Why am I not seeing progress?" I answer in real time. Not through a chatbot. Not through a support ticket.

Direct access to me. Between calls, you can message me directly. Stuck on an exercise? Send me a video. Not sure what to eat before a morning workout? Ask me. This is the thing most coaching programs charge $3,000+ for.

A group that holds you accountable. 20 women. That is it. Small enough that I know your name, your goals, and your sticking points. Large enough that you have training partners in the same fight. Daily check-ins. Celebration posts. Zero judgment.

A plan for after. Most programs end on day 84 and leave you hanging. Thrive Elite includes a post-program maintenance plan so you keep the results you built.

Objection Handling Copy

"I can just do your challenges."
You can. And they work. But challenges give everyone the same program. Thrive Elite gives you YOUR program. If you have been doing challenges for 6+ months and want to break through to the next level, this is how.

"$1,497 is a lot."
It is. And that is the point. This is not for everyone. It is for 20 women who are serious. The payment plan ($547 x 3) makes it manageable. And the guarantee removes your risk entirely.

"What if I'm not advanced enough?"
You do not need to be advanced. You need to be consistent. If you have completed at least one of my challenges and you show up every week, you will get results. I am building your program around YOUR level.

CTA Copy

Applications are open for the next Thrive Elite cohort.

20 spots. Once they fill, the next cohort opens in 12 weeks.

[Apply Now]

No commitment when you apply. We will hop on a quick call to make sure it is the right fit for both of us.

Deliverable 3: VSL Funnel Map + VSL Script Outline

Funnel +

Funnel Architecture

Traffic Sources VSL Funnel Backend ───────────────── ────────────── ───────── Instagram bio link → VSL Landing Page → Application Form YouTube description → (thrivewithus.store) → (qualifying questions) TikTok bio link → → Calendly Booking Paid ads (future) → → Strategy Call Email nurture → → Close / Enroll

Page 1: VSL Landing Page (thrivewithus.store/elite)

  • Headline + subhead
  • VSL video (3-5 minutes)
  • Bullet points of what is included
  • Social proof section (transformation photos, testimonials from challenge participants)
  • Single CTA: "Apply Now"

Page 2: Application Form

7 qualifying questions:

  1. What is your fitness goal for the next 12 weeks?
  2. How long have you been training consistently?
  3. Have you done any of my programs before? Which ones?
  4. What has stopped you from reaching your goal so far?
  5. Are you ready to invest $1,497 (or 3 x $547) in yourself?
  6. What does your current weekly training schedule look like?
  7. Anything else you want me to know?

Submit leads to Calendly booking page.

Page 3: Calendly Booking

"Your application is in. Book your strategy call below." 15-minute call slots with confirmation email and pre-call prep.

VSL Script (3-5 Minutes)

Hook [0:00 - 0:30] "The Wall"
"You have been showing up. Every day, every workout, every meal prep Sunday. You have done the challenges. You have built the habit. And you have hit a wall where doing more of the same is not going to break through.

I know because I have been there. And I know because I see it in my DMs every single day."
The Problem [0:30 - 1:15] "General Programs Hit a Ceiling"
"General programs work. I built 13 of them, and they work. But they are built for everyone. They cannot see that your left glute fires differently than your right. They cannot tell you that your macros need adjusting because you lost 4 pounds in the first two weeks and now your body has adapted.

You need someone watching your check-ins, adjusting your programming, and telling you exactly what to change and when. That is coaching. That is different from a program."
The Solution [1:15 - 2:15] "Thrive Elite"
"That is why I created Thrive Elite. 12 weeks. 20 women. Custom programming that I adjust every single week based on your progress.

Here is what it looks like. Every week, you check in with your numbers and your photos. I look at them personally and update your training and nutrition for the next week. Not an AI. Not a template. Me.

We get on a live call every week. You ask anything. I answer in real time. Between calls, you can message me directly.

And at the end of 12 weeks, you do not just have a result. You have a plan to keep it."
Social Proof [2:15 - 3:00]
"The women who have gone through my challenges already know the results are real. 143 reviews. 99% satisfaction. Top 5% creator on Solin.

But Thrive Elite is different because it is personal. The women in the last cohort saw results they could not get on their own because their programming was built for them."
The Offer + CTA [3:00 - 3:45]
"Thrive Elite is $1,497, or three payments of $547. 20 spots per cohort. When they fill, the next one opens in 12 weeks.

If you complete all 12 weeks, show up to every call, follow the programming, and do not see a visible transformation, I will refund your investment in full and let you keep everything.

Click the button below to apply. It takes 2 minutes. We will get on a quick call to make sure it is the right fit. No pressure. No commitment until you are ready."
Close [3:45 - 4:00]
"I built my challenges to help as many women as possible. I built Thrive Elite to help 20 women at a time get the result they have been chasing.

If that is you, apply below."

Deliverable 4: Email Capture + 5-Email Welcome Nurture Sequence

Email +

Lead Magnet: "The 7-Day Kickstart Plan"

A free 7-day mini-program that gives new followers an immediate taste of your training style. Simple enough to complete in any gym. Valuable enough to create the habit of opening your emails.

Why this works: You already have a free calorie calculator on thrivewithus.store that gets traffic but captures zero emails. This lead magnet gates the calculator AND gives them a reason to stay subscribed.

What it includes:

  1. 7 days of workouts (one per day, 30-45 minutes each)
  2. A sample meal plan for the week
  3. Your top 5 form tips (the ones you repeat most in your YouTube videos)
  4. A link to your calorie calculator (now gated behind the email opt-in)

Capture points:

  • thrivewithus.store homepage (pop-up after 15 seconds)
  • thrivewithus.store/calculator (gate behind email opt-in)
  • Instagram bio / Linktree (add link)
  • YouTube description (add to every video)

Email 1: Immediate Delivery (Day 0)

Subject: Your 7-Day Kickstart Plan is here
Hey!

Your kickstart plan is attached. 7 days of workouts, a sample meal plan, and my top 5 form tips.

Here is the deal. This plan works if you do it. Not halfway. Not "I will start Monday." Today.

Open the PDF. Look at Day 1. Do it today.

I will check in with you in a couple days.

Talk soon,
Brenda

P.S. Your calorie calculator is here: [link]

Email 2: Value + Story (Day 2)

Subject: The thing nobody tells you about consistency
Quick story.

When I first started posting fitness content, I thought more was better. More exercises, more sets, more time in the gym. I was training 6 days a week and burning out.

Then I simplified everything. Fewer exercises, better form, progressive overload. That is when things actually changed.

Day 3 of your kickstart plan is designed the same way. Simple movements done well. That is the whole secret.

How is Day 1 and 2 going? Reply and let me know. I read every message.

Brenda

Email 3: Social Proof + Belief (Day 4)

Subject: "I finally stopped overcomplicating it"
One of the most common messages I get from women who finish my programs is some version of: "I finally stopped overcomplicating everything."

143 people have reviewed my programs on Solin. 99% satisfaction. Not because the workouts are magic. Because they are simple enough to actually do consistently.

You are on Day 4 of the kickstart. If you have shown up every day so far, you already know what I mean.

If you want to keep going after Day 7, my full programs are here: [link]

And if you want something more personal, I have something coming soon that I will tell you about in a couple days.

Brenda

Email 4: Bridge to Paid (Day 6)

Subject: What happens after Day 7
You are almost done with the kickstart.

Here is what I want you to think about: did it feel different than trying to piece together workouts from Instagram reels and YouTube videos?

If it did, that is what structure does. Someone else thinking about the programming so you can just show up and do the work.

I have a few options for you depending on where you are:

1. Keep the momentum going with one of my challenges ($45-75, 4-6 weeks): [link]
2. Go all in with Thrive Elite, my 12-week coaching program where I build your programming personally and we talk every week: [link]

Option 1 is great if you just want solid programming. Option 2 is for women who want someone in their corner adjusting everything as they go.

Either way, do not stop at Day 7 and go back to winging it. That is how progress dies.

Brenda

Email 5: Direct Pitch for High-Ticket (Day 8)

Subject: 20 spots
I am opening the next Thrive Elite cohort.

12 weeks. 20 women. Custom programming I adjust every week based on your progress. Weekly live coaching calls. Direct access to me between calls.

This is not another challenge. This is coaching. Your program. Your macros. Your adjustments. Built around what is happening in YOUR body, not a template.

$1,497 or three payments of $547. If you complete all 12 weeks and do not see a visible transformation, you get your money back.

20 spots. When they fill, the next cohort opens in 12 weeks.

Apply here: [link]

Takes 2 minutes. We will get on a quick call to make sure it is a good fit. No pressure.

Brenda

Deliverable 5: Ad Creative Scripts (3 Scripts Ready to Film)

Ad Creative +

Campaign Strategy

ParameterDetails
PlatformMeta (Instagram + Facebook)
Budget$50/day ($1,500/month)
ObjectiveConversions (Thrive Elite applications)
TargetingWomen 22-35, fitness interests, similar creator audiences (Whitney Simmons, Krissy Cela), US-only
Landing Pagethrivewithus.store/elite (VSL page)

Script 1: "The Wall" (Transformation Story)

Format: Talking head, shot on phone, natural lighting (like your YouTube content)
Length: 45-60 seconds

Hook [0-5 sec]
"I did challenges for 2 years before I realized what was actually holding me back."
Story [5-25 sec]
"It was not the workouts. The workouts were fine. It was that nobody was looking at MY body, MY numbers, MY progress and telling me what to change.

I was following programs built for everyone. And they worked... to a point. Then I stalled. Same weight. Same measurements. Same frustration."
Result [25-40 sec]
"The thing that changed everything was having someone adjust my programming every single week based on what was actually happening. Not a template. Not an AI. A real coach looking at my check-ins and saying 'here is what we are changing this week.'

That is exactly what I built Thrive Elite to be."
CTA [40-60 sec]
"12 weeks. 20 women. I build your program personally and adjust it every week. Link is in my bio. Apply in 2 minutes."

Script 2: "The Audience You Already Have" (Problem-Agitation)

Format: Talking head with b-roll of gym training
Length: 30-45 seconds

Hook [0-5 sec]
"You are watching fitness videos to figure out what workout to do today. Stop."
Agitation [5-20 sec]
"Piecing together workouts from Instagram reels is like trying to build a house by watching random DIY videos. You might get some walls up but nobody is checking if the foundation is right.

You do not need more workout ideas. You have plenty. You need someone who sees what is happening with YOUR body and tells you exactly what to do next."
Solution + CTA [20-45 sec]
"Thrive Elite. 12 weeks. I build your training and nutrition plan personally and adjust it every week based on your progress.

20 spots per cohort. Link in bio."

Script 3: "The DM I Get Every Day" (Social Proof)

Format: Screen recording of DM (blurred name) + talking head
Length: 45-60 seconds

Hook [0-5 sec]
[Show DM screenshot] "I get this message every single day."
Read the DM [5-15 sec]
"'Brenda, I have done 3 of your challenges and I love them. But I feel stuck. Is there a way to work with you directly?'

I used to answer this with 'not right now.' Not anymore."
The Offer [15-40 sec]
"I created Thrive Elite for exactly this. The women who have done the challenges, built the habit, and need the next step.

12 weeks of direct coaching. Custom programming I update every week. Weekly live calls where you ask me anything. And you can message me between calls.

143 reviews on my programs. 99% satisfaction. Thrive Elite is the premium version of everything you already know works."
CTA [40-60 sec]
"20 women per cohort. Apply through the link in my bio. 2 minutes. We will hop on a quick call to make sure it is the right fit."

Campaign Phases

Phase 1 (Week 1-2): Testing

  • Run all 3 scripts as separate ad sets at $15/day each
  • Broad targeting: Women 22-35, US, fitness interests
  • Optimize for link clicks initially, switch to conversions after 50+ clicks per ad

Phase 2 (Week 3-4): Scale winners

  • Kill any script with CPC above $3
  • Scale winning scripts to $30-50/day
  • Add lookalike audience from Solin buyers once pixel has data
  • Test new hooks on winning scripts

Phase 3 (Month 2+): Retargeting

  • Retarget website visitors who did not apply (7-day window)
  • Retarget video viewers (50%+ watch time)
  • Use testimonial or objection-handling angle for retargeting

Expected Metrics (Conservative)

MetricExpected Range
CPC$1.50-3.00
Cost per application$20-50
Call close rate20-30%
Revenue per close$1,497
ROAS at $50/day3-5x

Ready to build this?

Everything above is yours. If you want us to build and run the whole system, let's talk. 15 minutes.

Book a Call
Or email me directly: colin.d@crdmarketing.com